About Us

Corporate Information
Faire Holdings Sdn Bhd (“FHSB”) is incorporated on the 6th of May 2020 as part of a corporate restructuring exercise conducted by the group of companies to streamline and synergise the operations of its subsidiaries to achieve higher efficiency in the real estate industry with the view of diversifying into other industries in the future.
The main shareholders of FHSB are Sin Soon Lee Realty Company (M) Sendirian Berhad and Ban Lan Sdn Bhd, both companies are in the real estate development business for 50 years, and founded by the late Dato’ Lim Kim Chong.
The Group’s current businesses include real estate development, construction, renovation, machinery leasing, human resource, real estate agency, and education.
Under the leadership of the Group’s managing director, Mr Lim Tiong Heng (“Kenneth”), the Group is constantly exploring new ventures to compliment the current businesses and to expand into other industries.
The main shareholders of FHSB are Sin Soon Lee Realty Company (M) Sendirian Berhad and Ban Lan Sdn Bhd, both companies are in the real estate development business for 50 years, and founded by the late Dato’ Lim Kim Chong.
The Group’s current businesses include real estate development, construction, renovation, machinery leasing, human resource, real estate agency, and education.
Under the leadership of the Group’s managing director, Mr Lim Tiong Heng (“Kenneth”), the Group is constantly exploring new ventures to compliment the current businesses and to expand into other industries.
Mission & Vision
We streamline and synergise the operations of its subsidiaries to achieve higher efficiency in the real estate industry
Mission
To revolutionize property market on innovation, reliability and satisfaction.
Vision
To be the leading reliable choice of innovative Real Estate Property Corporation.

Corporate Structure

Directors' Profiles
Managing Director
LIM TIONG HENG
Date of Appointment
6th May 2020
Academic/Professional Qualification/Membership(s)
IOWA State University
Bachelor of Science (Business Economics)
6th May 2020
Academic/Professional Qualification/Membership(s)
IOWA State University
Bachelor of Science (Business Economics)
Directorship(s)
- Advanced Packaging Technology (M) Bhd
- Independent and non-executive director - Sin Soon Lee Realty Company (M) Sdn Bhd
- Ban Lan Sdn Bhd
- Faire Holding Sdn Bhd
- Faire Development Sdn Bhd
- Faire Education Sdn Bhd
- JM Concord Sdn Bhd
- Jaya Maju Mesin Sdn Bhd
- Jaya Maju Builders Sdn Bhd
- Casareno Resource Sdn Bhd
- Yuzu Management Sdn Bhd
- Saffron Properties Sdn Bhd
Skill and Experience

Director
TEE EE KANG
Date of Appointment
25th January 2021
Academic/Professional Qualification/Membership(s)
Shu-Te University of Science and Technology
Master of Business Administration
MOE Taiwan Certified Brand Professional
MOE Taiwan Certified Marketing Professional
Human Resource Development Corporation Certified Trainer
25th January 2021
Academic/Professional Qualification/Membership(s)
Shu-Te University of Science and Technology
Master of Business Administration
MOE Taiwan Certified Brand Professional
MOE Taiwan Certified Marketing Professional
Human Resource Development Corporation Certified Trainer
Directorship(s)
- Faire Holding Sdn Bhd
- Faire Education Sdn Bhd
- JM Concord Sdn Bhd
- Jaya Maju Mesin Sdn Bhd
- Jaya Maju Builders Sdn Bhd
- Yuzu Management Sdn Bhd
- LB Piling Sdn Bhd
Skill and Experience

Director
CHOO JIUNJYE, JONATHAN ROSS
Date of Appointment
25th January 2021
Membership(s)
Member of:
25th January 2021
Membership(s)
Member of:
- Malaysian Institute of Accountants [2017]
- CPA Australia [2016]
Academic/Professional Qualification
Monash University
- Bachelors of Business and Commerce (Hons.) [2010]
Directorship(s)
- Faire Holding Sdn Bhd
Skill and Experience

Key Senior Management Profile

PEK WEE WEEVice President of Projects
Directorship(s)
- Faire Development Sdn Bhd
- Saffron Properties Sdn Bhd
- Responsible for feasibility studies, procurement management, timeline planning, resource management, up to the completion of each project.
- Coordinating the workflow amongst contractors, designers, and consultants to ensure projects are executed according to the specifications, schedules and safety requirements.
- Involve in site inspection, monitoring, quality control and work progression.
- Assign tasks to internal teams and assist with schedule management.

LEE KHUAN CHORVice President of Sales and Marketing
Academic/Professional Qualification/Membership(s)
Feng Chia University (Taiwan)
Feng Chia University (Taiwan)
- Information Management
- Faire Development Sdn Bhd
- Responsible for market surveys to set pricing of projects;conceptualising marketing plans for each project, and Proposal of new developments that suits the Group’s criteria.
- Mr. Lee is also responsible to manage relationships between the Group and its panel of banks, s olicitors, valuers, and real estate agencies.

KER KAR ENGManagement
Academic/Professional Qualification/Membership(s)
License holder of E, H, GDL, KPPB, CIDB, EMREST, JKKP
Other Present Directorship(s)
License holder of E, H, GDL, KPPB, CIDB, EMREST, JKKP
Other Present Directorship(s)
- Jaya Maju Mesin Sdn Bhd
- Mr. Ker Kar Eng brings with him more than 15 years of
Experience in the machinery rental business. - Mr. Ker is responsible for the purchasing, selling and leasing of our machinery business. His scope of responsibilities includes safety inspections, conduct feasibility studies for various demand of machineries, and assisting customers to plan their mechanical engineering needs, so to better cater to their requirements.
- Mr. Ker is also responsible for the contracting piling service for construction projects, as well as exploring a disinfection service for public.

ONG CHONG HAOManagement
Academic/Professional Qualification/Membership(s)
Raffles University
Raffles University
- Advance Diploma in Banking Finance
- Degree of Hokkien Culture and Family Society
- Casareno Resource Sdn Bhd
- Yuzu Management Sdn Bhd
- Mr. Ong Chong Hao is primarily responsible f or the renovation segment of the Group. Mr. Ong brings 6 years of experience in the field
- With a keen eye on design and e xcellent workmanship, Mr. Ong is able to compliment our real estate development business by providing after sales services.

IR. FU YEE WOEIVice President of Engineering
Academic/Professional Qualification/Membership(s)
Universiti Teknologi Malaysia
Universiti Teknologi Malaysia
- Bachelor Degree of Engineering (Civil) (Honors)
- Registered Professor Engineer with Board of Engineer (BEM)
- Corporate Member of Institute of Engineers, Malaysia (IEM)
- ASEAN Chartered Professional Engineer
- Engineering Technologist
- Green RE Manager
- JM Concord Sdn Bhd
- Ir. Fu Yee Woei is responsible for all engineering and technical aspect of our construction segment.
- With more than 20 years of experience, Ir. Fu has designed municipal water treatment plants projects and directly involved in industrial ultra-pure and waste water treatment plants in Malaysia, Indonesia, Thailand and Singapore.
- Ir. Fu further participated in residential and commercial building, infrastructure and industrial projects and has worked with several companies which two of them are public listed on the Singapore stock exchange.
Keep In Touch
Kindly get in touch with us for any enquiry regarding our services. We are always available around the clock to assist with your enquiries.

